Never been a big fan of the idea of giving bicycles a model short of it being a mountain bike, cross bike or a road bicycle. Then of course you field questions about your bikes and you discover that there could be a few separations in the bicycles that would help people get what it is you are trying to do. I am trying to make the best bicycles I can always with that end user in mind. Not everyone will want/need the same "model".
Looking into the future everyone has a plan. What is your 5 year plan? Mine has a few changes. One of the big changes is to move to only offering titanium bicycles. I will be offering steel bicycles to all repeat customers. New however the goal is to remove the option of steel bicycles.